Business Challenges For Being Online

Solution For Your Online Visibility? SEO.

SEO is the process of optimizing a website to rank higher in search engine results pages, increasing its visibility to potential customers. By targeting relevant keywords and creating quality content, SEO can help attract more organic traffic and improve user engagement on your website. Our SEO services are designed to tackle common problems businesses face, such as low website traffic, low conversion rates, and negative online reputation, to help them achieve their online goals.

Virtual is a new normal.

People search online for products and services from their mobile phones, tablets, or computers in this digital world, anytime during the day. Therefore, having a clear, consistent online presence is vital for companies of all sizes. It used to be the case that it was enough to have a website and then wait for the business. Not anymore. If you have a business, you must be found online to attract new customers and keep existing ones happy. Many customers come from search engines like Google or Bing, and you cannot rely on random visitors. Search engines should know “your website exists”.

Business changed from offline to online.

We are business owners with more than 15+ years of experience in international business, sales and marketing. Spent hours at airports, tradeshows, meetings, and bars with customers and partners – in the offline world. Our competitors did the same. That was how we used to do the business.

But, over those years, business changed. And we had to adapt as well to survive. Literary to survive. We live in the digital, virtual, always-on world available 24 hours, 7 days a week. Customers search and order online. Dig anything about you before they even call you. Or simply order it online without a chance to talk to them like you used to do it before. If you are not “there” available, you don’t exist, and you should consciously and continuously invest in your position of their attention once they search online. In the beginning, only for our internal purposes, now for anybody else. We created Habadey to help organizations make their websites as discoverable and visible to customers online as they once were through in-person meetings and trade shows with the help of SEO.

What is SEO and how does it work?

SEO stands for “search engine optimization”. Simply put, it is prioritizing your site’s visibility on full-text search engines such as Google, Bing, Yahoo, etc. The better your site’s visibility in search results, the more likely it is to gain attention and reach new customers.

Search engines use robots to crawl pages on the web, go from site to site, gather information about those pages, and rank them in an index. The algorithms then analyze the pages in the index and, given hundreds of ranking factors or signals, determine the order in which the pages should appear in the search results for a given query.
Key content optimization factors include:
– An error-free website
– Quality content on the site
– Quality keywords indexed
– Enough relevant backlinks
– Responsive website (usable on mobile devices)
Optimizing your site and content with these factors can help you rank higher in search results. Unlike paid search ads, you can’t pay search engines to rank higher in organic search.

Why is SEO important for business?

SEO is essential to digital marketing because people conduct trillions of searches yearly, often with a commercial intent to find information about products and services. Search is usually the primary source of brand digital traffic and complements other marketing channels. Greater visibility and higher rankings in search results than competitors can significantly impact your bottom line.

How much does SEO cost?

Search engine optimization is always a unique process for each project. It always starts from a different baseline (site status, backlinks, etc.) and pursues specific, clearly defined, measurable goals. Therefore, SEO costs and effort can vary.

We have been a team of specialists in SEO optimization, online marketing, web design, and call centres for years. Thanks to our experience, we know that SEO is specific to each website, so we approach each client individually according to their needs.

Why do you need a keyword analysis?

You can’t effectively optimize your product and category pages without proper keyword analysis. Your keyword list also impacts technical SEO, as store architecture and URLs should align with the analysis. Most SEO efforts focus on “informational keywords,” but for e-commerce, product-focused keywords are essential.

SEO is a long-term strategy, requiring weeks or months for results to appear. Unlike paid ads, where results are immediate, SEO demands patience and consistent effort. The advantage is that once you rank high, traffic becomes free, unlike ads where you pay per click. Though SEO involves time and investment, it often delivers better long-term results.

SEO is continuous work with consistent effort.

It is not easy to reach top positions in search results. If someone promises you a first, second, or third position, they are not being truthful. Search engines constantly update their algorithms, and you’re competing with countless other websites for visibility. Results also vary depending on location, device, and search behavior.

Successful SEO requires targeting multiple keyword groups rather than focusing solely on the most competitive phrases. Established websites with longer SEO histories often dominate highly competitive keywords. Understanding what people search for and at what volume is the foundation of effective SEO. We can help with keyword analysis and provide insights into your competitors’ performance.